For the branding of their new company, the clients wanted something that would look serious and trustworthy without looking too dated. After looking at shipping industry equipment for inspiration, the final logo was created. It makes use of simplified container shapes to make the company’s focus obvious while adding a little movement to the graphic. The brand colour was also inspired by the most common colour of shipping containers worldwide.
The clean but bright design utilised in the logo was also made a part of the website, which was built on WordPress with a fully responsive design.